故宫学堂
"The purpose of establishing the 'Palace Museum Academy' is to popularize education on traditional Chinese culture. The logo concept uses the Chinese character '学' (xué) as the main element, depicting an oriental charm.Over the past 5,000 years of Chinese history, there are numerous cultural relics and philosophical thoughts left for people to explore and understand. It is through paying tribute to the historical and cultural heritage built by our ancestors that future generations can learn from it. The values of benevolence, righteousness, propriety, wisdom, and trustworthiness (仁义礼智信) are emphasized. This aims to enable the younger generation to understand Chinese culture and gain confidence from it.To make the logo instantly recognizable, I have used the unique and oriental-style Song font to display the grandeur and solemnity of the Palace Museum. The graphic of the character '学' (xué) is combined with the architectural frame shape commonly used by ancient people, forming a distinctive identification symbol.
[故宫学堂] 创立目的是让普及中国传统文化教育。 标志概念以"学" 汉子作为标志主元素， 勾画出东方 韵味的标志。 五千年中国历史至今流传许多值得世人去探讨了解的 文物和祖辈哲学家思想等。以致敬前人所建筑的历史 文化让后人得以从中学习。仁义礼智信。让更多年轻 一代可以了解中国文化对其自信。为了让标志一目了然，我运用了富有独特东方韵味的宋体 [故宫学堂] 展示故宫的大气和庄严。而"学"图形以古人常用的 建筑框形状 "学" 汉字融合形成独特的识别标志。
Client : 故宮
Brand Identity | Art Direction
